BSNL is offering fancy aka premium mobile numbers free of cost through an online tool. You can now select your premium phone number online through BSNL’s website. If you do not like BSNL’s service, you can get the number from BSNL and then switch to another service provider of your choice like Idea Cellular, Airtel, Aircel, Tata Docomo etc. BSNL had launched the service in Andhra Pradesh in November and after noticing a tremendous response from subscribers, the company decided to launch it all over India. The best part of the service is that you only pay for the regular SIM charges unlike the other operators that charge premium fees for fancy numbers.
BSNL has come up with this innovative scheme and we can only hope that other operators in India will follow the trend. However, we are quite sure that BSNL is going to profit a lot from this scheme. If you opt to choose your number through this service, please share your experience with us through the comments. We’d be keen to know.